Amazon's methodology — low prices, endless selection, continuous novelty — will continue to make it a fearsome competitor in the next decade. An eventual $2 trillion market cap is not out of the question.
The more powerful Amazon gets, the more complaints about these practices will grow, putting the company at odds with antitrust regulators and lawmakers who are aggressively starting to take on Big Tech.
Nonetheless, if the growing trend toward populism continues, Amazon's size and power coupled with Bezos' personal wealth make it a fat target. Against this backdrop, there's Amazon enabling impulse buys, delivered on-demand through the massive combustion of fossil fuels.
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