AMC Entertainment Holdings Inc. said it is dropping plans to charge more for the best movie theater seats after consumers showed little interest during a...
AMC Entertainment Holdings Inc. AMC said it is dropping plans to charge more for the best movie theater seats after consumers showed little interest during a test. The world’s largest cinema chain announced in February it would expand its pricing structure to theaters in the U.S. and Canada. But it stopped promoting the SIghtline initiative after it failed to catch on.
... AMC Entertainment Holdings Inc. AMC said it is dropping plans to charge more for the best movie theater seats after consumers showed little interest during a test. The world’s largest cinema chain announced in February it would expand its pricing structure to theaters in the U.S. and Canada. But it stopped promoting the SIghtline initiative after it failed to catch on.
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