Theatrical giant AMC Entertainment announced it’s “expanding its business outside of the traditional theatrical exhibition industry with plans to capture a piece of the growing multi-billion dollar popcorn market”
announced it’s “expanding its business outside of the traditional theatrical exhibition industry with plans to capture a piece of the growing multi-billion dollar popcorn market.”
The company will also make the popcorn available through food delivery-to-home services, and it will sell “To Go” packages at its theatres of freshly popped popcorn for takeout and/or pickup. AMC said the U.S. multi-billion popcorn market is expected to grow significantly over the next several years. “With the popularity of AMC Theatres’ Perfectly Popcorn, and given AMC’s current position as the largest freshly popped popcorn provider in the United States, AMC believes that an expansion into the sale of popcorn on a retail basis outside of theatres is a natural extension of AMC’s core business.
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