AMC Lags Behind in Saudi Arabia’s Surprisingly Competitive Cinema Market

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AMC Lags Behind in Saudi Arabia’s Surprisingly Competitive Cinema Market
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AMC was expected to dominate the Saudi cinema market when the kingdom’s movie theaters reopened in 2018. Instead, local competitors have leapfrogged the American giant.

in decades, AMC Entertainment Holdings Inc. swooped in to ink a deal with the government, gaining a foothold in one of the world’s final frontiers for theaters.

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