AMC+ will introduce tiered pricing.
At what point does it become a trend? After Netflix announced its ad-supported tier last year, and the upcoming mega-streaming service Max was announced to include ad-supported pricing tiers, it seems inevitable that more streaming services will follow in including ad-supported tiers in their pricing structure. And it looks like AMC+ has become the latest streaming service to adopt the tiered pricing model, according to a Deadline report.
This news comes after a pretty rough time period for AMC Networks. The company has just recently gone through some pretty intense staff cuts, some pretty extreme shifts in senior leadership, and even some unexpected changes to the network's content. Several weeks ago, Kristin Dolan was named CEO of the company. The change in leadership made clear that big changes are coming for the company. But the extent of these shifts is still unknown.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Of the addition of ad-supported tiers to the streamer, the company's chief commercial officer Kim Kelleher said, "[t]his is a big moment for AMCNetworks and for our advertising partners, because it not only creates a fully-ad supported distribution ecosystem, it also allows advertisers to buy out shows, genres, and franchises in a much more comprehensive and impactful way.
However, AMC+, unlike other services such as the soon-to-be mega-streamer Max, continues to focus itself on a specific vein of content, scripted series. Whether this focus will remain is yet to be seen.
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