Despite double-digit price hikes, the chain was named a 'value leader.'
Outside of the Mexican fast-food space, Chipotle was also found to be less costly than emerging fast-casual chains, such asDespite the report dubbing Chipotle the"value leader in the fast casual Mexican category," analysts don't anticipate the price increases to stop anytime soon.
"We expect Chipotle to continue to raise menu prices, but at a more moderate pace than many of its peers, maintaining its value proposition," Peter Saleh, mAdditionally, the report highlighted that while many of Chipotle's competitors have closed locations since 2018, Chipotle continues to grow. The chain, which currently operates 3,000 restaurants, aims to reach
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