American Eagle Outfitters is following rival Abercrombie & Fitch by getting into the CBD business
GGB says American Eagle marks its third major wholesale partner to date, with the others being Abercrombie and. More companies seem to be getting on board the trend, or at least considering it, as the CBD industry has the potential to become a $22 billion business by 2022, according to cannabis-focused research firm Brightfield Group.
In December, Congress legalized CBD derived from hemp. The nonintoxicating cannabis compound is being added to just about everything, including makeup, tea, pet treats, and soft drinks — flouting U.S. Food and Drug Administration rules that prohibit it from being added to food, beverages, and dietary supplements. Amid the regulatory murkiness around these products, more retailers feel comfortable stocking skin-care and beauty products, like those of GGB.
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