The trend represents a stark reversal from the national gravitation toward more natural foods in recent years.
“It’s kind of like yesteryear, if you will,” said Michael Dykes, CEO of the International Dairy Foods Association, whose members include dairy processors, farm coops and retailers like Kroger and Safeway. “They’re all there with nothing to go to, so they’re eating meals as a family. They’re having breakfast together.”
Kellogg, which sells Frosted Flakes and Pop Tarts, declined an interview request for this story. But the company has experienced an increase in sales across its entire lineup of products, spokesperson Kris Bahner said in an email.Another sign of the comfort food boom: Americans appear to be baking more and consuming more sweets than usual at home.
Overall, sales of fresh and packaged bakery items in the week ended March 22 jumped 37%, compared with a year earlier, according to IRI. Sales of Campbell’s Goldfish crackers increased 23% in the four weeks ended March 15, compared with a year earlier, according to IRI.
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