Amid the cycles of outrage, a strategy emerges: Just ride it out.

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Amid the cycles of outrage, a strategy emerges: Just ride it out.
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From Tucker Carlson to Ralph Northam,waiting for the heat to pass might be the best way to survive.

By Paul Farhi Paul Farhi Media reporter Email Bio Follow April 1 at 9:00 AM Jussie Smollett is a free man, the charges against him mysteriously dropped, the record against him sealed. Smollet says he wants to “just get back to work” as an actor on a TV series.

As of this writing, Tucker Carlson is still employed by Fox News, despite the outrage generated by the ugly things he said about women and girls, minorities and gay people on a shock jock’s radio program a few years ago. The news about those ugly things broke on March 10; since then, Carlson and Fox have stood firm. They seem to have ridden it out. You may even have forgotten about it by now.

Just ask Ralph Northam, Virginia’s Democratic governor, who is still Virginia’s Democratic governor despite the national in-sucking of breath that followed the revelation of his medical-school yearbook photos and his shifting explanations about them. Northam gave a bizarre news conference on Feb.

In Carlson’s and Northam’s cases, the ability to ride out the tough stuff is inextricably linked to partisanship, says crisis-communications specialist Jason Maloni. “Time heals a lot of wounds but it certainly helps if the attacks are clearly partisan or tribal and one’s base of support is preserved,” he said. “The digital era allows anyone to comment and extend the life of a story. But we, all of us, also have short attention spans. We move on to other priorities quickly.

Celebrities and politicians share one characteristic when it comes to their ability to ride things out: the intensity of their fan bases.

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