Networks spend millions trying to conjure the kind of on-air electricity Robach and Holmes brought to “GMA3,” but that energy was cast in a new light after the Daily Mail revealed an affair between the anchors, threatening a delicate balance.
Ashton tried to get in on the jokes, but Robach and Holmes were off and running, and the camera quickly settled on just the two of them.“Confide?!?” exclaimed Robach, 49, gesturing to his laptop. “Everyone can see!”
But a new romance can also inject volatility into the high-wire act of live TV and the family dynamic we’ve come to expect from the people who deliver us the news — especially on the morning and afternoon programs that “ooze wholesomeness,” said Evan Nierman, chief executive of global crisis PR firm Red Banyan.
Both anchors came up doing shoe-leather reporting in local TV markets — Holmes in his native Arkansas, Robach in Charleston, S.C., before moving to Washington’s WTTG — before moving into the softer, personality-driven realm of morning TV. Robach joined ABC in 2012, Holmes in 2014. Both are in their second marriages, to spouses they wed in 2010: Robach to former “Melrose Place” actor Andrew Shue, and Holmes to lawyer Marilee Fiebig. Neither Holmes nor Robach returned calls seeking comment.
While the news has brought “GMA3” far more attention than it’s ever received before — ratings jumped by 12 percent over its average the day after the Daily Mail story broke, according to Nielsen — this is not the type of attention that broadcast executives relish.
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