Sellics is a marketing tech startup that helps retailers and consumer-packaged-goods brands advertise and sell on Amazon.
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The marketing tech startup helps retailers and consumer packaged goods makers sell and advertise on Amazon. Five-year-old Sellics has raised $10 million in Series A funding from UK-based venture capital firm Frog Capital. Sellics sells software that helps retailers and consumer-packaged-goods brands like Lego and Unilever manage their business, including tracking profit margins, inventory and customer reviews. Sellics also uses machine learning to manage the bids and keywords that sellers use to run ad campaigns on Amazon.
Jordan said that the holding companies are trying to make inroads with brands that sell on Amazon, TBIT hey struggle with the non-advertising aspects of Amazon.
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