The Alamo Drafthouse movie chain looks set to hit $350,000 in ticket sales this November and December from Jon Favreau’s Will Ferrell-starring holiday favorite Elf. The 2003 comedy, about a human b…
. The 2003 comedy, about a human baby raised in Santa’s North Pole workshop who returns to New York and saves Christmas, is the chain’s top all-time repertory title, with cumulative grosses passing $1.5 million as fans flock to its movie watch-parties with costumed hosts, props, present wrapping and spaghetti-with-maple-syrup eating contests — Buddy the Elf’s favorite food. The chain ordered 30,000 elf hats this year.
Alamo first brought the film back as a holiday special in 2007, four years after its initial release. It became a staple by 2013. The chain ranas it could in Covid-wracked 2020 but without the watch parties. It held just a few last year. So 2022 is a reunion. Sales from 335 shows are at about 130% of 2019. “This was a good year for it,” Smith said. “It’s people wanting to get back to something familiar. And people wanting to get back to see movies in theaters.
“My father didn’t make master tinker until he was 490!” Buddy encourages a depressed burnout working in the mailroom of a publishing company.
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