An Ode to Lady Gaga’s Gloriously Unhinged ‘House of Gucci’ Oscar Campaign

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An Ode to Lady Gaga’s Gloriously Unhinged ‘House of Gucci’ Oscar Campaign
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An ode to LadyGaga’s gloriously unhinged HouseOfGucci Oscar campaign

Upon the film’s release in November, the fruits of Gaga’s labor were finally revealed to largely effusive reviews, and she quickly picked up Oscar buzz as the awards season machine kicked into gear. Since then, however, her Method approach to acting hasn’t shown any signs of stopping—and after conducting a brief but wholly scientific post-mortem, it’s clear that if they gave out Oscars for campaigns alone, Gaga would be a richly deserved two-time winner.

Over the past few months, Gaga has offered more gloriously unhinged moments than you can shake a mozzarella stick at. There was the time that shegoing on a walk while filming in Italy and breaking into a panic because she believed the whole world had become a movie set.

We can, very happily, go on. Who can forget Gaga’s recollection of writing an 80-page biography of Reggiani before shooting—perhaps channeling her dream of being a “combat journalist” as she did it .

There have also been the bemused reactions of her co-stars to enjoy, like Salma Hayek zoning out during an interview as Gaga discussed studying the Meisner, Lee Strasberg, and Stella Adler techniques. Then, during an actors’ roundtable, Gaga asked a group that included Jennifer Hudson, Kirsten Dunst, and Penélope Cruz: “Do you ever drink the prop drinks and ever feel drunk even though they are not real? I do.

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