American carmakers will lean on technology to keep the horsepower wars going among their electric muscle cars, a tectonic shift from the big, rumbling motors of the past.
have announced optional power upgrades to their sedans that improve acceleration and total horsepower via paid OTA software updates.
The brand's chief, Tim Kuniskis, told Reuters in an interview that Dodge will sell physical radio-frequency keys to drivers who want to upgrade their car, a move to differentiate from companies that make everyday cars and roll out over-the-air updates to improve features and give their cars more power.
Dodge launched a concept Charger Daytona EV last August with features to mimic the feel of driving a gas-powered car that appeals to enthusiasts, including an "exhaust" note, and the ability to shift gears, unlike most EVs.Ford, which sells an electric SUV that wears the same badge as the Mustang, said its Ford Power-Up over-the-air software updates create an "upgradable ownership experience" over time.
"In a lot of ways, electric vehicles are treated like the boogeyman to enthusiasts, as if they're coming to take away your internal combustion engines," said YouTube auto reviewer Nick Roman from Regular Car Reviews.
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