Analysis: As Russia invades Ukraine, Moscow battles big tech to control the narrative

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Analysis: As Russia invades Ukraine, Moscow battles big tech to control the narrative
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As Russian missiles rained down on Ukrainian cities, another battle took place online and over the airwaves.

has also started warning Russian users looking for news about Ukraine on its search engine about unreliable information on the internet.

Russia calls its actions a "special operation" that it says is not designed to occupy territory but to destroy Ukraine's military capabilities and capture individuals who it sees as dangerous nationalists - something the government in Kyiv and Western powers say is baseless propaganda.State-run media has long been a contentious presence on major social platforms, some of which label those accounts in an effort to be more transparent about the source of information.

Amid Russia's invasion, Facebook, Twitter, Google and its video streaming service YouTube took new measures to restrict Russian state media from making money from ads on their sites. Twitter, which banned ads from state-backed media in 2019, said it was pausing all ads in Russia and Ukraine to ensure the visibility of public safety information. Google, the world's biggest ad seller, also said it was not allowing Russian state media to sell ads using its tools.

Facebook and Google also said they had restricted access to some state media accounts in Ukraine at the request of the Ukrainian government. Google said on Sunday it had banned downloads of RT's mobile app in Ukraine in response to a government legal request. As Western companies begin to heed new economic new sanctions against Russia and pressure mounts to combat online disinformation, experts say the fight between Russia and the most powerful tech companies may intensify.Reporting by Elizabeth Culliford in New York and the Moscow bureau; Editing by Kenneth Li and Daniel WallisSign up to our tech newsletter to get the latest news and trends in the global technology industry.

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