Andy Murray is no longer one of tennis' top earners—but he has a plan to keep cashing in
Andy Murray choked up as he described the pain in his hip that had turned even the mundane task of putting on socks into a struggle. As he dabbed away the tears and said he simply hoped to play at Wimbledon—still six months away—it started to become clear to anyone who was listening: These were the seeds of retirement for one of tennis’ biggest names.
For one of those sponsors, though, the emotional pseudo-farewell was an opportunity. The logo for the upstart British apparel brand Castore was clearly visible on Murray’s shirt and cap as the press conference was broadcast around the world and captured by a film crew that was there to shoot an Amazon Prime documentary about him.
Murray made it through that Australian Open to Wimbledon and is still playing, with a first-round U.S. Open match against Stefanos Tsitsipas scheduled for today. But the hip pain was a harbinger of the inevitable, so Murray used it to serve up his next shot. Through his agency, 77 Sports Management, Murray passed up a traditional cash-focused endorsement deal and went with Castore in an agreement that offered him equity plus royalties, in addition to a small cash guarantee.
“I’ve always been interested in investment, and over the last ten years or so, I’ve got involved with early-stage companies in sport, health, wellness, tech,” Murray tellsin an email interview. “I try to focus on things I understand and where there is an authentic product or service. Being invested in a company is exciting—not only do you have a vested financial interest, but you get to go on a journey as the company grows.
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