Anheuser-Busch has given away free cases of Bud Light to distributors as a way to make amends for the Dylan Mulvaney controversy, according to a report.
The Wall Street Journal reported Anheuser-Busch was sending a free case of Bud Light do wholesale employees.Anheuser-Busch is also trying to diffuse some of the backlash wholesalers have faced by giving them a letter to show retailers that addresses misconceptions about the Mulvaney partnership.
The Mulvaney cans were only sent to the influencer to promote on social media but were never available for sale. Wholesalers told the WSJ that customers incorrectly believed they were on shelves or that Mulvaney had appeared in a television commercial promoting the product.
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