Anheuser-Busch heir makes stunning admission on Bud Light controversy: 'Huge mistake'
"But… people that drink Bud Light, that drink beer really don't relate to that kind of advertising, and so it was a huge mistake," he continued.
Bud Light faced intense criticism after announcing in the spring that it was partnering with Mulvaney in a campaign aimed at inclusiveness that included Mulvaney's face on Bud Light cans. Anheuser-Busch, Bud Light's parent company, lost billions in market value after the partnership.last week he did not believe his ancestors would have supported that ad that ultimately lead to the plummeting of sales.
"I think my family, my ancestors, would have rolled over in their grave," he said."They were very patriotic. They loved this country and what it stood for. They believe that transgender, gays, that sort of thing, was all a very personal issue.""They love this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people's faces," he continued. revenue in the U.
Anheuser-Busch said in a recent statement that it plans to lay off hundreds of U.S. corporate employees as the financial fallout continues. "They, first of all, wouldn't have ever gotten as political as this," Busch said."And let's face it, the transgender topic today has become very, very political, and it's not wise for a beer company to get into that game.
"I'd say, really understand who your beer drinker is and who your audience is with your brands, because… trying to push a political agenda in such a way obviously is not the way to go, because you can tell because it's"So… really take the time to get out there, learn about America," he continued."This is a foreign company. Learn what you know, what sells in America, understand what the beer business is like, and sell to those people in that way.
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