The Anheuser-Busch executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said
The Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said.
Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The deal prompted a movement on social media earlier this monthContinue reading your article with
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Did Bud Light sales drop 50 percent? What we knowBud Light and parent company Anheuser-Busch have faced calls to boycott the beer brand after partnering with trans influencer Dylan Mulvaney.
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Bud Light marketing VP takes leave of absence in wake of Dylan Mulvaney backlash: reportBeverage conglomerate Anheuser-Busch has rearranged the management of its Bud Light brand following a widespread conservative boycott of the beer.
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Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: reportAlissa Heinerscheid, vice president of marketing for the popular beer, is being replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
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