Another Uber-for-women concept is growing—this one with a social mission
, albeit in a different area. That southern California-based, father-and-daughter-run company shut down in January 2018 after it launched to strong press and consistent booking for its pre-scheduled rides but ultimately ran out of capital.franchise
. It is not clear if its new central Florida outpost is the work of founders or the company's first franchisee. Going on the press release announcing the Orlando launch and operational details outlined on the Safr website, the company's messaging is focused on female empowerment on both sides of the transaction – drivers earn income that Safr claims hold above ride-hail market averages and women get safe and reliable transportation – and on local social impact.
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