The head of the Anti-Defamation League said in a post on X on Thursday that he was in touch with Adidas CEO Bjorn Gulden who apologized for his remarks about Kanye West and reiterated the sportswear company’s fight to end antisemitism.
FILE - Kanye West, known as Ye, watches the first half of an NBA basketball game between the Washington Wizards and the Los Angeles Lakers, March 11, 2022, in Los Angeles. Adidas CEO Bjrn Gulden said on a recent podcast that he didn't believe that Ye meant what he said when he made a series of antisemitic remarks in 2022. with Adidas CEO Bjorn Gulden who apologized for his remarks about Kanye West and reiterated the sportswear company's fight to end antisemitism.
“Our decision to end our partnership with Ye because of his unacceptable comments and behavior was absolutely the right one,” Adidas said. “Our stance has not changed: Hate of any kind has no place in sports or society, and we remain committed to fighting it.” American Jewish Committee CEO Ted Deutch issued a statement earlier on Thursday, calling on Gulden to “set the record” straight and demonstrate that the company is taking antisemitism seriously.ended a major partnership with Ye
over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO. In a statement at that time, the company said it “does not tolerate antisemitism and any other sort of hate speech.” It added: “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
For weeks prior to his rupture with the sneaker company, Ye had made antisemitic comments in interviews and social media, including an October Twitter post in which he said he would soon go “death con 3 on JEWISH PEOPLE,” an apparent reference to the U.S. defense readiness condition scale known as DEFCON.Copyright 2023 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
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