'We use food to preserve food,' says Apeel Sciences CEO James Rogers, whose company has partnered with Kroger to sell avocados that age at a slower rate.
"If we can even make the slightest dent in this, it's a huge business," Rogers said.
To make that dent, Apeel sought to create a product to extend the shelf life of fruits and vegetables, giving consumers more time to eat them before they turn rotten. It does so by putting a protective shield on the fruits and vegetables, Rogers explained. Apeel's product is created from plant materials that remain on farms, such as leaves and peels. They are blended and, eventually, become a liquid that is applied to the produce.
By coating the fruit and vegetables in the substance, the rate of water loss and oxidation — the main causes of spoilage — is reduced.Apeel's innovations also can have an impact in the developing world, Rogers said. In many areas, Rogers said people do not the ability to refrigerate food, which is the leading way the developed world preserves food.Rogers said Apeel has big plans to continue expanding its relationships with grocers around the world.
"Because there's so much waste in the system today, we're able to reduce the amount of waste at the store to an extent that grocers can pay us to apply the product and they're actually able to maintain their cost or reduce it," Rogers said.
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