Apollo Buys Minority Stake in ‘Dune’ Producer Legendary for $760 Million

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Apollo Buys Minority Stake in ‘Dune’ Producer Legendary for $760 Million
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Private-equity firm Apollo is paying $760 million for a minority stake in Legendary Entertainment, the latest in a series of deals struck by Hollywood firms cashing in on the growing demand for streaming content

co-founded by actors Will Smith and Jada Pinkett Smith, and Moonbug Entertainment, the company behind children’s franchise “CoComelon.”

Aaron Sobel, a partner at Apollo, said in an interview that the private-equity firm’s investment in Legendary is part of a broader bet on the increasing value of quality content in the coming years. “Good content matters way more,” Mr. Sobel said. “The cream rises to the top, and these guys have demonstrated their ability to do that.”

Mr. Sobel said Legendary Entertainment was appealing to Apollo because of its profitability, though he declined to provide specific figures. Apollo generally focuses on profitable investments in the media sector, including its 2021Legendary Chief Executive Joshua Grode said in an interview that the deal would allow the company to take advantage of the booming market for movies and TV shows.

“Having a company like Apollo as a major investor gives us the financial firepower to really grow the business,” Mr. Grode said.

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