Betty Crocker responds to an eight year-old boy who realized its cake instructions were aimed at women, while Absolut's campaign highlights sexual consent.
An image from a Reebok x Array event celebrating women in film at Array Creative Campus on February 08, 2020 in Los Angeles, California.International Women's Day is a chance for brands to show what they're doing to promote equality — and arguably raise their profiles and sell more too.
Despite some moves forward for women in the Middle East, packs of Betty Crocker cake mix still used stereotypes, addressing only women in their instructions.
The non-profit Catalyst is running a campaign highlighting unconscious bias for International Women's Day 2020The Swedish alcohol brand launched a campaign called "Drink Responsibly. #SexResponsibly," on Valentine's Day with ads stating: "Buying someone a drink doesn't buy you a yes," and it aims to continue the conversation ahead of International Women's Day.
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