Amazon.com Inc and Apple Inc are planning to resume advertising on Twitter, according to media reports on Saturday.
The developments follow anon Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk's takeover prompted many companies to pull back.
Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters. U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 million cap, the email said.that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company's ads platform.
However, a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter. Separately, during a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has "fully resumed" advertising on the platform, according to aMusk's first month as Twitter's owner has included a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Musk Says Apple Has ‘Fully Resumed’ Advertising On Twitter—And Amazon Reportedly May Be NextAdvertising dollars from the two tech giants may help Twitter partially offset a massive loss in the company’s revenue triggered by an exodus of top advertisers over the platform’s content moderation policies.
Leer más »
Twitter Files Show Democrat Staffers Wanted Twitter to Censor MoreHouse Democrat staffers wanted Twitter to censor more, arguing the “First Amendment isn’t absolute,” according to internal Twitter emails released by Twitter CEO Elon Musk via Matt Taibbi on Friday evening.
Leer más »
Amazon plans to resume Twitter ads, spending about $100M a year: reportInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Leer más »
Amazon Plans to Resume Advertising on Chaos-Ridden Twitter: Report'Amazon is also planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform,” Platformer’s Zoë Schiffer tweeted Saturday night, citing a source with knowledge.
Leer más »
Amazon will return to advertising on Twitter, will pay $100 million: reportAmazon reportedly plans to resume its ad spending on Twitter to the tune of $100 million per year.
Leer más »