The tech giant, in a tectonic shift, is diversifying beyond hardware into services — and paying stars more than $1 million an episode.
Jennifer Aniston stars in an Apple-produced show with Reese Witherspoon.
Apple has been trying to shed the notion that it is different because it hails from Silicon Valley. Hollywood is programmed to be skeptical of outsiders who don’t understand the intricacies of filmmaking. Following some criticism for early original programming shown on its Apple Music app, Apple hired a team of Hollywood insiders known for popular and critically acclaimed shows and movies, which helped bolster its credibility.
View this post on Instagram So excited to be reunited with this one-of-a-kind lady #JenAniston as we make our TV show for @apple. Can’t wait for y’all to see it! #FunThingsToCome #StayTuned #Apple “Whatever it’s going to be, it’s going to be interesting and I guess it was worth the uncertainty,” said Gordon. “They’re taking a leap of faith, too. They made a strong offer without a script. There’s a certain amount of good faith or breath-holding that both of us are doing.
Apple so far has inked about 30 deals for content, according to industry-tracking databases, and will be dwarfed by its competitors. Some of its shows are still in early development.
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