Apple is facing a series of challenges in China, including tepid demand for the new iPhone 15 range and rising competition from a resurgent Huawei.
Apple CEO Tim Cook cheered on gamers at an event during a surprise visit to China, underscoring the market's importance to the iPhone giant at a time when it faces mounting challenges.
Counterpoint Research said in a note on Tuesday that iPhone 15 series unit sales for the first 17 days of sales in China is down 4.5% compared with the iPhone 14.CEO Tim Cook cheered on gamers at an event during a surprise visit to China, underscoring the market's importance to the iPhone giant at a time when it faces mounting challenges.
"The action-packed Honor of Kings started here in Chengdu and is now a global phenomenon on the App Store," Cook said in a post on Chinese social media serviceCook also posted a video of himself cheering on gamers at the tournament. Honor of Kings is one of the biggest mobile games in China and a substantial revenue driver for Apple's App Store in the country.
Counterpoint Research said in a note on Tuesday that iPhone 15 series unit sales for the first 17 days of sales in China is down 4.5% compared with the iPhone 14.Police shoot dead suspected extremist accused of killing 2 Swedish soccer fans in BelgiumU.S. sanctions cut it off from key technology it needed to compete"It's a tough start for Apple to be sure and it's a combination of factors driving this," Ethan Qi, associate director at Counterpoint Research, told CNBC via email.
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