Apple event this year had an unusually dark undertone as it leaned into emergency features
of Apple's launch this year, and many of the most notable new features the company announced were oriented toward safety.," which can send a message for help even if there's no cell service around for miles. Users can also share their location with family or friends in the Find My app.
Another example: Apple's $799 or more watch, the Ultra, has an 86-decibel siren that can be heard 600 feet away, and compass features that allow the user to retrace their steps without the internet. "We truly hope you never need it, but that you will feel a little bit safer every time you get in the car," an Apple presenter said, moments before showing images of a driver getting hit by an air bag in slow motion after crashing.
"As severe weather events become more frequent, consumers may come to value more highly the immediate and ubiquitous availability of reliable mobile computing devices for use in situations where transportation, power and other services may be temporarily interrupted," Apple representatives wrote.
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