Apple lets developers of iPhone apps email their users about cheaper payment options, circumventing Apple's commission system.
Apple has agreed to let developers of iPhone apps email their users about cheaper ways to pay for digital subscriptions and media by circumventing a commission system that generates billions of dollars annually for the iPhone maker.
Under long-standing Apple rules, makers of iPhone apps were forbidden to email users with information on how to pay for services outside the app, which would circumvent Apple commissions of 15% to 30%.The concession now opens one way for app developers to more aggressively encourage its users to pay in other ways, so long as the companies obtain consumer consent.
Apple still isn’t allowing developers to use in-app notifications to prod consumers to explore different payment options.A new court filing by Epic Games against Apple represents a major escalation of an antitrust dispute that has been building for more than a year.
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