Apple Music is rebranding one of its biggest playlists, The A-List: Hip-Hop, as Rap Life, and will leverage Beats 1 to launch a new weekly show and daily segments around the playlist.
"We will move at the speed of culture and some weeks that will be daily as new marquee material drops," says Ebro Darden, global editorial head of hip-hop and R&B.
Apple Music is rebranding one of its biggest playlists, The A-List: Hip-Hop, as Rap Life, and will leverage Beats 1 to launch a new weekly show and daily segments around it. Spearheaded by, global editorial head of hip-hop and R&B at Apple Music, Rap Life will largely feature hip-hop from North American artists, but Apple tellsThe move will give Apple a flagship playlist around the world’s most popular genre that can compete against Spotify’s Rap Caviar and Amazon’s Rap Rotation playlists.
Apple Music has dominated streaming when it comes to hip-hop, routinely beating Spotify in engagement around major hip-hop releases, most notably in the first week.
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