The multi-year sponsorship will begin with this season’s Super Bowl on Feb. 12.
The iconic Super Bowl Halftime Show is getting a major revamp.
Apple signed on the dotted line to take over as the event’s main sponsor, replacing Pepsi who has sponsored the show for the past ten seasons.“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” Oliver Schusser, Apple’s vice president of Apple Music and Beats,“We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.
Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar will be the last to perform the Pepsi Super Bowl halftime show.Terms were not announced, but analysts had expected the league to get at least $50 million per year for the rights. “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vice president of partner strategy,Pepsi was the namesake for 10 years of halftime performances that featured Mary J. Blige, The Weeknd, Coldplay, Bruno Mars and many others.
Last year’s halftime show proved to be a major success after over 120 million viewers watched the show, according to NFL. Performers included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Kendrick Lamar.
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