From Apple's launch event: The unveiling of the iPhone 13
Apple Inc. detailed new iPhones, iPads and smartwatches Tuesday as the most valuable U.S. public company attempts to focus on the coming holiday season instead of its regulatory issues.
While he devices will look visually similar to the iPhone 12 lineup, internal components will be upgraded. Apple’s A15 Bionic chip will allow for better performance relative to competing devices, according to the company, with a 4-core graphics-processing unit, or GPU, that will allow for 30% faster performance versus what Apple referred to as “the competition”; the central processing unit, or CPU, was claimed to be 50% faster than “the competition.
Smartphone sales experienced a major slowdown in 2020, as consumers chose to upgrade personal computers and other devices that showed their age during the COVID-19 pandemic with more constant use during shelter-in-place restrictions. Apple recorded record iPhone sales last holiday season, however, and sold roughly $179.5 billion worth of iPhones in the 12 months from July 2020 though June 26, up from $144.7 billion in the same 12-month period previously.
Apple also updated its iPad Mini for the first time since early 2019, and increased the starting price for the smaller tablet to $499 from the $399 starting price at the last launch. The new iPad Mini will have new color options and rounded corners while increasing the screen size to 8.3 inches from 7.9 inches, though Apple is keeping the same footprint by making the usable screen area extend further to the edges of the device.
While the shape of Apple Watch Series 7 is different from previous models, it will still be compatible with all existing watch bands, Apple said. Alongside the new line of watches, Apple also announced Apple Fitness+, the company’s new subscription service centered around health and wellness.
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