Apple’s ‘show time’ event puts the spotlight on subscription services

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Apple’s ‘show time’ event puts the spotlight on subscription services
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Services “is what today is all about,” Apple CEO Tim Cook says.

By Reed Albergotti Reed Albergotti Reporter covering consumer electronics Email Bio Follow March 25 at 1:54 PM On Monday, Apple is expected to announce something altogether different from its typical new products that consumers can touch and feel: A subscription service that in some ways resembles Amazon Prime and will include Apple’s own films and television shows with Hollywood stars including Reese Witherspoon, Jennifer Aniston and Steven Spielberg.

Usually, when Apple holds big, splashy press events, it unveils a new product like the iPhone or the MacBook. For years, Apple’s business has centered around the iPhone, but sales of that once-revolutionary but now commonplace device have slowed. And the entire world of computers has been flipped on its head. Apple has been diversifying beyond hardware, selling iCloud storage to its customers, a $10 a month music streaming service and movies and television shows through iTunes.

What Apple didn’t talk about in its presentation is that it had largely failed to convince some of the largest newspapers, including The New York Times and The Washington Post, to participate in the service. Though it briefly featured The Wall Street Journal and the Los Angeles Times during the presentation, it more or less focused on magazines.

Apple Card requires Touch ID or some other form of authentication for payments to reduce fraud, and it said it won’t collect purchase data. It said Goldman Sachs won’t sell or share data with third parties, which implies Goldman would be able to get some data on users. Apple didn’t say whether it would pass on late payment information to credit agencies.

Apple Arcade appears positioned to compete in some ways with Google’s new “Stadia” service, which was announced last week. Google will sell a game controller that will allow people to pay high quality videogames on any screen, from televisions to tablets, without an expensive gaming PC. Apple Arcade and Google Stadia both still have not named a price.

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