But while the concessions can seem like a shift in Apple's approach to App Store policy, they are a clear continuation of Apple's existing strategy.
, replacing services head Eddy Cue, although Schiller had been involved with App Store policy since the beginning.
But the skirmish highlighted that Apple's App Review process was arbitrary, and sometimes held up app updates over minor details or, worse, because the app didn't comply with in-app purchase rules. for developers to challenge Apple's rules, although many app makers say it hasn't solved their complaints with the approval process.Apple introduced the Small Business ProgramIt reduced the take from 30% to 15% for any company making less than $1 million per year through the App Store. But because apps are a winner-take-most business, it didn't hurt Apple's finances too badly — one estimate at the time suggested the top 1% of app publishers generate 93% of App Store revenue.
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