Apple’s stunning new iPhone feature is a triumphant success — Straight Talking Cyber details why ForbesTech
Apple’s ATT feature is forcing companies such as Facebook and its advertisers to change the model. This is not a bad thing, since the previous model was broken, with intrusive tracking that was an invasion of people’s privacy.
Facebook says it’s looking at other ways of measuring ads’ success, but it needs to do so with privacy in mind. As Google’s proposed and now shows, users won’t just take new measures from the big tech companies at face value. It’s also about trust—and in that way Apple is winning in the battle with Facebook and Google.
It’s fair to say ATT was a great move by Apple, but it’s also important to remember that privacy is a business model that works for the iPhone maker. Unlike Facebook and Google, Apple makes its money through its own walled garden ecosystem of hardware, software and services. Its model is not based on data collection and tracking to serve you ads.
It is therefore no surprise that Apple has been making a big deal of the new iPhone privacy feature, with a
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