Apple's Vision Pro is 'frightening' in the best way—but many questions remain

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Apple's Vision Pro is 'frightening' in the best way—but many questions remain
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Apple Inc.'s new Vision Pro headset is "frightening," in the view of one Wall Street analyst, and he means that in a good way.

Apple Inc.’s new Vision Pro headset is “frightening,” in the view of one Wall Street analyst, and he means that in a good way.

... Apple Inc.’s new Vision Pro headset is “frightening,” in the view of one Wall Street analyst, and he means that in a good way. Yet the real question is whether Apple can see traction with the Vision Pro and ultimately succeed in driving mass headset adoption where others, like Oculus owner and Facebook parent company Meta Platforms Inc. META , have failed. Even Yang, who sees Apple in “league of its own” in headsets now, is skeptical initially.

“In our view, Apple Vision Pro provides inhabitants of Planet Apple with an intriguing new experience in the realm of spatial computing; however, we believe achieving mass adoption will prove a long-term journey, not a sprint,” he wrote. “Apple discussed various use cases for Apple Vision Pro; however, we are a bit skeptical about many of these,” even as “gaming and viewing digital video content make sense to us.

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