Apple to invest more than $1 billion annually in lucrative new area

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Apple to invest more than $1 billion annually in lucrative new area
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The $3 trillion company has the 'biggest opportunity among Big Tech to pioneer' this avenue.

When ChatGPT launched nearly a year ago, the rest of Big Tech dove into what has since been dubbed the"AI arms race" in an attempt toavoided even mentioningThe company is now on track to spend $1 billion annually on developing its generative AI products, according to a recent

Apple unveiled the Vision Pro, a spatial computing headset that takes advantage of machine learning technology, in June. Justin Sullivan/Getty Images“There’s a lot of anxiety about this and it’s considered a pretty big miss internally,” a person with knowledge of the situation told Bloomberg. "Apple has the biggest opportunity among Big Tech to pioneer personalized AI because of their views on privacy and security," Munster."While personalized AI does not exist today, eventually you'll be able to ask an AI bot to help manage your life.

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