Analysts predict that Apple could amass an installed base of 20 million users of the Vision Pro and related devices five years out from the product's launch.
Apple Inc. is getting ready to sell its $3,499 Vision Pro mixed-reality headset, and it goes without saying that a price tag like that probably won’t engender the same levels of early adoption that the consumer-electronics giant has seen with its past hit devices, like the iPhone, Apple Watch and iPod.
That said, Apple AAPL could still amass an installed base of 20 million users of the Vision Pro and related devices five years out from the product’s launch, besting other players in the market, analysts at market researcher Canalys predict.“With the Vision Pro, Apple will once again show that a late market entry is no barrier to success, and Apple will own yet another new category,” Canalys analysts Jason Low and Nicole Peng wrote in a recent report.
They note that a base of 20 million users for the Vision Pro family would represent 15% of an estimated 127 million installed base for Apple’s Mac line, which is perhaps not too shabby on a relative basis given how entrenched the Mac business is nowadays.
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