iI seems not only Apple won't hold another event this year, but it has delayed new product announcements for 2024, including new Macs.
While we first expected the new M3 Macs to be unveiled in October, it seems not only Apple won't hold another event this year, but it has delayed new product announcements for 2024. In a Medium post, analyst Ming-Chi Kuo says Apple won't introduce new products in 4Q23, which means rumored iPad and Mac models are still a few months away from being announced.
' For the 15-inch MacBook Air, Kuo reports that the demand dropped significantly after the back-to-school period, with shipment forecasts revised downward by about 20% or more this year. In addition, MacBook shipments are expected to decline by approximately 30% YoY to about 17 million units in 2023. Kuo says that Apple hopes the M3 processor will help boost MacBook shipments in 2024, but it depends on the strategy behind these releases.
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