The mobile advertising attribution company AppsFlyer has raised $210 million in Series D funding, led by the New York-based private equity firm General Atlantic
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Since its Series C funding round three years ago, AppsFlyer has quadrupled the size of its team to 850 employees across 18 global offices. The company said annual recurring revenue surpassed $150 million last year, following a five-year growth from $1 to $100 million. The company now has more than 12,000 customers including Nike, HBO and Walmart along with an ecosystem of partners ranging from Facebook and Google to Adobe and Oracle.
Over the past few years, private equity has played an increasingly prominent role when it comes to investing in tech companies in the marketing and advertising industries. According to a recent report by Results International, PE accounted for nearlyWhen asked why AppsFlyer decided to take money from General Atlantic, Kaniel he said the company didn’t do a road show or talk to a traditional banker.
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