The holiday we didn’t ask for is back, as brands like Razer and Tesla put on their silly hats for the weekend.
Put the time and energy into doing something productive that will materially benefit the world instead. Or just don’t do anything. Abstaining entirely would still be a net positive over the drain of resources and mental energy.This is arguably not a prank, since you’ve actually created a video game skin or a real product that people can buy — but it doesn’t really hurt anyone.
Do an April Fools’ joke but be extremely clear from the start that this is a dumb joke and you have no intention of doing the thing that you are “humorously” pretending to do. Does this defeat the purpose of doing an April Fools’ joke because you’re not “fooling” anyone anymore? Absolutely. Lie to your customers, successfully tricking them into believing you are making some product, rebranding, or service you are not.
By doing so, you will almost certainly annoy everyone once your deceit is made plain for the extremely small gain of pointless PR. The aphorism goes that there is no such thing as bad publicity; the seemingly endless line of companies willing to make fools out of themselves has proven this false time and time again.
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