Are Those New Jeans Actually Eco-Friendly—Or Just Cleverly Marketed?

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Are Those New Jeans Actually Eco-Friendly—Or Just Cleverly Marketed?
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Sustainable Denim: Everything You Wanted to Know (But Were Afraid to Ask)

How does cotton become a pair of jeans?

Synthetic indigo most commonly comes in powder form. To make that powder dissolve in water before dying the fabric, reduction agents like sodium dithionite or hydrosulfite are often added. When the finished jeans are washed, these harmful-to-sea-life chemicals rinse off into waterways. A truly sustainable dying process instead uses lasers to make the indigo soluble, lessening the amount of dye that goes into the water supply by 100 percent.

, a facility that turns textile waste into furniture, but others—even the ones using lasers and organic cotton—are still putting leftovers in the garbage. To create details like whiskers and fading manufacturers traditionally use pumice stone or sandpaper. The sand then goes into the water causing a sludge that blocks irrigation systems. The stones are also inexact, causing damage to jeans, in turn creating even more waste. The alternative: Use lasers to create the designs in the finishing process, thereby saving both the extra wash and the pumice.

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