Seven days after disturbing footage surfaced of UFC CEO Dana White slapping his wife at a New Year’s Eve party, parent company Endeavor Content continues to dodge the controversy.
’s silence on the matter has raised eyebrows around Hollywood given that the Endeavor CEO has been quick to chime in on various scandals and misconduct over the years, writing two recent op-eds on the scourge of antisemitism that dubbed Kanye West a “cartoonish … clown show” for praising Hitler and having previously called on the industry to shun Mel Gibson “even if it means a sacrifice to their bottom line.
“I understand why Ari is saying nothing,” says one top agent at a rival firm. “Look at what UFC means to his business. This isn’t like losing a big client. His calculus is, ‘Do I want to say anything and give it fuel? Or do I want to not give it fuel and hopefully let the flame die down?’” “There’s a danger of having a double standard, where athletes get held accountable for acts of domestic violence and owners don’t,” says Liz Roberts, CEO of Safe Horizon, the nation’s leading victim assistance organization. “There does need to be some accountability here, and that’s setting a consistent standard. This is a moment to really stand up and say, ‘No, that’s not what we’re doing anymore.
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