The retailer has been struggling financially in recent months.
Grande alleges that Forever hired a look-alike model and styled her to look like Grande in her 7 Rings music video.: Pop star Ariana Grande is suing Forever 21 for allegedly stealing her image after she turned down an endorsement deal with the company, which in one case hired a model that looks like her to promote the retailer’s clothing and accessories on social media, the lawsuit says.
The suit also says Forever 21 used at least 30 images and videos of Grande on Instagram even though the company did not own the rights to them.Both instances amount to Forever 21 misappropriating Grande’s name, image, likeness and music in order to create the false perception of her endorsement, the lawsuit says.Forever 21 declined to comment. : In early 2019, the complaint says, Grande declined an endorsement deal with Forever 21 because the company wouldn’t pay “fair market value.
Grande is also suing Riley Rose, the beauty company started by the daughters of Forever 21’s founders.: It’s been a rocky year for Forever 21, which is privately owned and may file for bankruptcy amid
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