.armaniblanco is Billboard's August R&B/Hip-Hop Rookie of the Month 🌟
As the then-19-year-old rapper slowed down at a stoplight, he noticed a frail, bald man sitting on the front porch of his father’s home. “My dad was a muscular guy, [and] at some point, it hit me — thatmy dad. He was very sick [with] cancer and I didn’t know. I sped off to the nearest Chinese store parking lot and I just started crying.”A few days later, on his father’s birthday, White built up the strength to pay him a visit. “We hugged each other and cried for a solid 30 minutes.
“TikTok was almost majority of my campaign,” he explains.”I tested “BILLIE EILISH” everywhere at first but TikTok was where it really found its footing and took off, so I doubled down.” Soon after, the savvy rapper was named YouTube’s artist on the rise, and later signed to Def Jam Recordings. With the rise of his “happy hood music,” comes newfound success and an increased pace of life — something White relates back to the loss of his father. Despite hectic tour schedules, interviews and appearances, the burgeoning artist says he still finds time to visit with loved ones amidst the madness . “I didn’t realize how impactful those moments are and how much they mean to me until what happened [with my dad].
Since I was in the second grade, I was like, “I’m going to be a rapper.” I wanted to be able to express myself. It wasn’t for any big, overarching goal of money or fame — I just liked doing it. Over time, as more rappers got through the door and I didn’t, it was kind of like, ”You’re good at this, but this is who we’re paying attention to.” I had to grow, adapt, and figure out what works for me. I didn’t want to conform to whatever rapper was cool at that point.
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