Alberta is currently vying to attract more young people, and economists say it’s a good thing for provinces to compete for workers.
Shah, now 28, says she and Deep Cheema compared the lives they could have in Toronto and Edmonton and concluded their home ownership goals were more achievable out West.We deliver the local news you need in these turbulent times on weekdays at 3 p.m.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc.
“What did the Albertan say to the Torontonian? You’re hired,” reads one of Alberta’s ads in a downtown Toronto subway station.The second phase of the Alberta is Calling campaign is making the case for why Torontonians and Vancouverites might want to relocate to the oil-rich province: cheaper housing, good pay and shorter commutes.
Meanwhile, Alberta saw an influx of people entering the province, with more than 37,000 new residents. Moffatt says although Alberta’s latest campaign might be more aggressive in its tone, other regions in Ontario have made similar pitches to Toronto residents. That phenomenon has already played out in the Maritimes as Ontarians headed out East during the COVID-19 pandemic, opting for bigger homes at cheaper prices.
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