The Federal Election Commission is supposed to guarantee transparency in political messaging. It hasn’t updated its rules for Internet ads since Facebook was a college site — and right now, it can’t even decide to decide something
The case for disinformation being the FEC’s worry? If it costs something to produce, it’s a case of money influencing American politics, and thus falls under its umbrella.even Weintraub concedes the FEC may have its hands tied there. “Policing disinformation is a very tricky area for us as a government entity to get into,” she says.
The quickest way to give the agency more teeth would be for Congress to pass a new law handing the FEC amped-up powers over online ads. A Senate bill called the Honest Ads Act, backed by a bipartisan trio of two Democrats, Amy Klobuchar of Minnesota and Mark Warner of Virginia, and South Carolina Republican Lindsey Graham, would address Russia-style threats by making clear that digital ads have to abide by the same rules as offline ones, but so far hasn’t gotten much traction.
In the absence of new guidance, tech companies have been winging it, making up policies as new political tactics appear. In January, the Bloomberg campaign tried out a new tactic where it paid prominent Instagram celebrities to post parody text-message exchanges on their accounts meant to draw attention to his candidacy. Were they ads? The spots didn’t explicitly celebrate Bloomberg, and they hadn’t be placed through Instagram’s ad-buying platform.
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