The beverage giant is tapping into its history of collectibles with a new digital twist to raise money for Special Olympics International.
According to Oana Vlad, Senior Director of global strategy for Coca-Cola’s Trademark division, the NFT space is changing so quickly that the company’s work had to evolve “almost on a daily basis—maybe more quickly than it would on another project.”
“We really wanted that beautiful show piece and it evolved into this wearable that reveals another one that generates its own fizz and has its own fluid inside,” Duperron said. “You didn’t have reference points because stuff didn’t exist so we couldn’t just run particle system and call it fizz. There are clear moments and clear ways that fizz needs to react.
“I know brands, and they’re going to compromise on something that is good for the consumer but not good for them,” he said. “And they’re going to come from a place of selfishness—‘I want this,’ ‘I want that,’ ‘This is important’…They’re going to come from politics, not from consumer-centricality, and it’s going to hurt them.”
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Coca-Cola, which opposed Georgia's voter law, dodged questions on Chinese repression'For many American corporations it is business as usual when it comes to China,' Rep. Chris Smith (R-N.J.) said Tuesday during a hearing of the bipartisan Congressional-Executive Commission on China.
Leer más »
Coca-Cola, which opposed Georgia's voter law, dodged questions on Chinese repression'For many American corporations it is business as usual when it comes to China,' Rep. Chris Smith (R-N.J.) said Tuesday during a hearing of the bipartisan Congressional-Executive Commission on China.
Leer más »
Welcome To Mark Zuckerberg’s “Metaverse” – Next Facebook Chapter Is An “Embodied Internet You Are Inside Of”Facebook’s founder and CEO introduced Wall Street to the “Metaverse” today, a sweeping reimaging of the company over time entailing massive annual investments. “It’s the future we are working towar…
Leer más »
Paris Hilton's Next NFT Drop Will Not Be a BabyContrary to popular rumors, Paris Hilton did not collab on a baby NFT with fiance Carter Reum
Leer más »
Facebook profits top $10B as its CEO exalts the 'metaverse'Concerns about a revenue growth slowdown pushed Facebook's shares lower in after-hours trading Wednesday, not long after the company reported that its second-quarter profits doubled thanks to a massive increase in advertising revenue.
Leer más »
Justin and Hailey Bieber are Extremely Elegant on Date Night: PICSThe couple went all out for Justin's art auction and gallery opening.
Leer más »