The editor of Architectural Digest talks about what defines 'California style.'
When Amy Astley was named editor in chief of the shelter magazine Architectural Digest three years ago, she likened it to inheriting a “sleeping beauty.” The Condé Nast publication had glamour, prestige and pedigree but a small digital imprint in an age when HGTV and house-flipping Instagram influencers were taking over the zeitgeist.
This year marks the magazine’s 100th anniversary, and with it, the requisite celebrations — including a special print edition out in November and a lush coffee table book featuring some of the brand’s most sumptuous images. Because the magazine was founded in Los Angeles, Astley made sure to honor those roots, emphasizing Southern California and its importance in the home design world.
When you look at something like Fred Astaire’s house in Bel-Air, it’s fabulous. But the formality that people used to live with, like a proper sitting room and dining room — that’s over. I’ve heard people say that we’re getting over the open floor plan, but I don’t see it. We’re moving away from formality and towards informality and an embrace of family.I’m sure you and your team see beautiful homes every day.
What really struck me while editing the book is that the last hundred years were amazing, but they were all on paper; the next hundred years are off the printed page. The sky’s the limit. In the last three years we built a proper website, we grew a large Instagram following, we have 2 million YouTube subscribers when before we had none. This is a lot of dedicated people contributing their talent, you know? It’s definitely not just me.
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