“I’m sorry,” says Juul Labs CEO to parents whose children are addicted to his company's products.
interviewed Burns for a documentary, “Vaporized: America’s E-cigarette Addiction,” which premiers Monday at 10 p.m. ET. Quintanilla, who toured one of Juul’s manufacturing facilities in Wisconsin with Burns, asked him what he would say to a parent with a child who was addicted to Juul.
The company has tried to combat youth use by shutting down its social media accounts and pulling fruity flavors like creme and mango from retailers. So far, that hasn’t stopped criticism. The company’s hometown ofE-cigarettes are being marketed to adults to help them quit smoking while still getting their nicotine fix. But they’ve come under fire in recent months for their growing popularity among teens. Federal data shows about 3 million U.S. high school students vaped last year.
Grace told CNBC that a friend of hers bought the Juul pods and devices from a gas station. Both girls were 15 at the time. Grace said she would hit her Juul first thing in the morning and would puff on it all day, going through one nicotine pod per day — about as much nicotine as a pack of cigarettes.
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